Clear VC

Clear VC

Website Re-launch & Lead Generation

Digital Strategy, Conversion Optimisation, Paid Media, SEO

Clear VC is a provider of audio visual and communication solutions. Clear VC needed help creating a digital plan, optimising their website and generating leads online. We generated over £600k of new sales pipeline through their website over a 6 month period using a range of paid media, organic and website optimisation strategies.

The Challenge

  • The business was not carrying out any marketing activities
  • Heavily reliant on cold calling for lead generation
  • The website had never generated any leads
  • The website was not ranking for SEO on Google

The Strategy

  • 12-Month Digital Marketing plan and strategies to achieve objectives
  • Website development and conversion rate optimisation enhancements
  • Clear communication of value proposition throughout website and online channels
  • Fully optimised Google Ads and Facebook Ads campaigns
  • Introduction of a content marketing plan with regular blog content produced for key buyer personas

Services Provided

Lead Generation

We are experts in creating digital marketing that generates online leads and builds sales pipeline.

Marketing Strategy

We create professional marketing plans and strategies to ensure effective marketing campaign performance.

Conversion Optimisation

Our conversion optimisation services constantly tests for maximum website performance to generate qualified leads.

The Results

  • Generated over £600k of new sales pipeline
  • Generated over 150 website leads over a 6 month period starting from zero
  • Achieved a low cost per lead for paid media campaigns
  • Significantly improved Google rankings for many key product keywords

The Impact

  • Ranked on 1st page of Google for the keywords and phrases within blog content
  • New sales staff where recruited to manage the increase in web leads
  • New processes for the sales team to follow up where required due to the increase in leads
  • There was a signifant increase in website visitors that required an upgrade to the website hosting package to manage increased demand