Access Commercial Finance

Access Commercial Finance

Lead Generation Campaign

Conversion Optimisation, Paid Media

Access Commercial Finance is a commercial finance provider that takes a creative approach to business lending. Access Finance appointed Evo Media in January 2016 to help tackle their marketing challenges and meet their business objectives of growing the customer base over the next 12 months.

Access Finance looked to us to improve their return on ad spend with a large monthly ad spend. Through effective Google Ads and website optimisation strategies, we successfully generated over £7 million in new sales pipeline.

The Challenge

  • The website was not generating any leads
  • The website was not optimised for lead capture or generating conversions
  • Low website visitor numbers
  • Low search engine keyword rankings for their core financial products
  • Poor Google Adwords performance and high monthly Ad spend

The Strategy

  • Improved efficiency of Ad spend
  • Improved campaign structure for better campaign management
  • New keyword research to ensure correct keyword strategy
  • Improved quality scores to lower average CPC
  • Adopting best bid strategy for their available budget
  • Setup conversion tracking for campaign measurement
  • Improved landing pages to help increase quality scores and conversions
  • Effective negative keywords management to reduce Ad spend wastage
  • Develop a content schedule for 3-6 new pieces of high quality content a month around awareness stage finance topics
  • Improve blog layouts and internal linking to help increase conversions and SEO
  • A range of On-page SEO techniques to help increase search engine rankings and improve website performance
  • Image optimisation to increase page performance and aid SEO ranking factors
  • Made numerous website and landing page enhancements to provide a better user experience and strategies to entice visitors to make a conversion
  • Setup conversion tracking to accurately measure Ad performance and spend
  • Targeting new groups that fit the MD Mike persona with awareness and decision stage financial Ads
  • Targeted a range of highly relevant hashtags to help increase content reach and engagement

Services Provided

Lead Generation

We are experts in creating digital marketing that generates online leads and builds sales pipeline.

Marketing Strategy

We create professional marketing plans and strategies to ensure effective marketing campaign performance.

Conversion Optimisation

Our conversion optimisation services constantly tests for maximum website performance to generate qualified leads.

The Results

  • Rapid growth of leads from zero to a consistent 150 a month
  • Progressive increase in website visits from paid and organic traffic
  • Progressive increase in website conversions from paid and organic traffic
  • Generated new sales pipeline of £7 million +
  • Converted £150,000 in sales revenue
  • Increases in organic rankings for multiple core financial product keywords
  • Increased conversion performance of landing pages
  • Accurate measurement of Google Adwords and Facebook Ads spend

The Impact

  • To support the rapid rise in leads Access has had to expand their team by recruiting 3 new salespeople to handle the new sales enquiries
  • Digital Media Stream more than doubled their client retainer with Access to support an increase in output
  • Access referred new client Zero Zero One Travel to Digital Media Stream due to the performance of their account